Paramount — Vantage
We created and delivered a logo and brand identity for Paramount’s internal ad agency Vantage. Working to reposition Vantage within the market, we led with a dynamic content system coinciding with the parent brand’s historic and established presence.
Conceptualizing many iterations with unique illustrations and strategic brand approaches, our directive was to create a future-thinking identity while paying respect to an industry-leading existing brand.
Our final concept represents iconic visuals all supporting a clean and adaptable design system, focused on Vantage at its core — reinventing how data and media create new opportunities.